About Helen Chapman
Helen explores the intersection of strategy, storytelling and emerging technology. With a deep background in business strategy, brand, communication, and experience as a tech founder, she translates complex technical shifts into clear, actionable insight.
Her work spans creative agencies, tech start-ups and advisory roles, shaping product positioning, narrative frameworks and go-to-market strategies from stealth to scale. As co-editor of What Did OpenAI Do This Week? Helen has tracked OpenAI’s evolution through a strategic and human lens from day one. Her writing helps leaders, builders, and educators understand not just what’s changing, but why it matters now and where it might lead.
About Paul Armstrong
Paul Armstrong tracks emerging technologies and their second-order effects on business, society, and power.
He advises global companies on disruption, builds tools to navigate the signal-noise gap, and writes critically about tech’s evolving playbook.
Areas of focus include AI, AR/VR, decentralised systems, nanotech, and the monetisation of attention. His work challenges hype, punctures consensus, and treats trends as artefacts of deeper infrastructure.
Audiences include boards, regulators, investors, and media looking to make sense of what’s real, what’s next, and what’s noise. He created the ‘What Did ___ Do This Week?’ series to monitor the world’s most consequential companies through a forensic, weekly lens exploring their scale, influence, and control.